A
manufacturer of health & beauty products felt they had the in-house
capability they needed to track all competitive activity.
But
when Market Track notified them of a key competitor’s new product
introduction in several markets they missed, they took a second look—and
realized that they would need to double their support staff to keep up
with the competitive monitoring workload.
Now they rely on special “alerts” whenever Market Track spots new product introductions or unexpected competitive activity.
And
that’s not all. Market Track also reports on FSI coupon activity,
providing complete analysis of competitive marketing strategies.
Need help finding the information you’re looking for? Click here for an online demo.