Market Track has deep expertise in the manufacturing industry. We have helped hundreds of top manufacturers understand the competitive promotional environment and make the critical business decisions necessary to manage product categories, protect brands, manage trade promotion funds and drive sales. We have helped many manufacturers and suppliers maintain their category advisor or verifier positions or break into that trusted advisor relationship with a retailer.

In addition to the normal circular and ROP ads, Market Track clients are able to keep abreast of the parallel promotions being run in the markets, such as online advertising, targeted digital promotions, Free Standing Inserts (FSIs), online coupons and social media. This puts you in a better position to plan your promotional strategy and work more effectively with your customers.

Our manufacturer and supplier clients engage with Market Track on many levels. For some, we provide high-quality, granular data they trust while others engage Market Track to much more closely work with their category, sales and marketing teams. Our clients rely on our mutual engagement plan to ensure that their business challenges and opportunities are aggressively executed against.

We are thought leaders in the analysis of manufacturing promotions and pricing with an enormous database of marketplace intelligence. This equips us with an unparalleled ability to scrutinize cross-sections of advertising and promotions data to find trends and patterns that help category teams and sales teams better understand consumers, competitors and the impact of their marketing strategies.

To learn more about how we serve our manufacturing clients, click here.

To request a demo on FeatureVision® or Ad Dynamics, click on the corresponding link.