When manufacturers leverage Market Track services, they gain the market intelligence to exceed sales goals. The formula is simple: With 360 degree visibility of the promotional landscape and a partnership with one of the industry’s most trusted advisors, companies are equipped to make markedly better promotional decisions.

A few of the powerful ways clients engage with Market Track include:

Advertising and Marketing

• Estimate market and category ad budgeting through monitoring of competitive ad frequency, drop dates, page counts, density and page space allocation by category
• Reference historical information to more effectively plan upcoming promotion events
• Perform ROI analysis by space, price point and brand
• Maximize return on advertising investment and use of manufacturer promotion funds through effective pricing, promotional themes and overlays, and product assortment
• Identify shifts in competitors’ strategy through changes in promotional themes

Merchandising

• Evaluate product selection and price points for key departments on a regular basis
• Review pages allocated by department and product category to understand advertising and merchandising opportunities
• Benchmark a competitor's key advertised products and markets
• Forecast competitive promotions by reviewing industry trends
• Integrate data for comprehensive sales lift analysis

Financial and Legal

• Provide your vendor community with automated proof of performance to maximize trade fund allowances and prepare for annual business reviews
• Access item-level promotional data to understand competitive pricing and the related impact on an item's performance as well as monitor adherence to price guidelines

To request a demo on FeatureVision® or Ad Dynamics, click on the corresponding link.