For the full report, contact us at Perspectives@markettrack.com.
Market Track’s Consumer Electronics Program provides a comprehensive look at major retailers and manufacturers promotional approach across category groups such as Consumer Electronics, Office/School Supplies, Computers/Tablets, Printers, Software, Wireless Devices and Services, Office Equipment & Furniture, etc. Through the monitoring of the different market and regional versioning that takes place across the retailers in this space, as well as actively tracking the multiple ad vehicles that retailers utilize, including: Circulars, ROP, Direct Mail, FSI’s, Online and Direct Email Promotions – Market Track provides our clients with unparalleled visibility into the full promotional landscape.
Through an industry-leading network, methodology, and process for the collection and entry of promotional data, we provide timely insight into the Consumer Electronics space for the Planning and Post-Event Analysis of key promotional time periods. We partner with clients by providing them with the critical information that is necessary to their evaluation of: category performance and share of voice, brand protection and messaging, pricing strategy, ad timing/theme, retailer messaging, etc. – ultimately supporting our clients ability to make effective business decisions that help drive their sales results.
With access to promotions and pricing from 1,500 retailers across 250+ markets throughout the U.S. and Canada, Market Track provides our clients with industry leading promotional insights and actionable data and analytic reporting capabilities. Leveraging our comprehensive market information, we produce Market Track Perspectives™, Dimensions™ and Research Notes as a value added service for our clients, with the goal of sharing key promotional insights, learning’s, and strategies with our client base.
We are always striving to improve, and increase our value to our clients, and please feel free to provide any comments or suggestions towards our next research piece at perspectives@markettrack.com.