When manufacturers utilize Market Track’s services, they have the information to set themselves apart from the competition and support better decision-making.
Advertising and Marketing
- Protect brand equity and monitor overall presentation to customer.
- Evaluate advertised brand share for key product categories versus competitors.
- Understand external influences on an advertisement's performance using item and brand level statistics.
- Reference historical information to plan upcoming promotions.
- Review promotional trends for a particular industry.
Sales
- Know your competitors' product distribution, assortment and pricing.
- Analyze your brand share and price points on a regular basis to maximize advertising ROI.
- Access item-level promotional price data to highlight advantages and opportunities.
- Determine value of an ad by integrating sales lift data.
- Pinpoint factors that affect lift including placement, price, adjacencies and competitive activity.
- Utilize customized reporting capabilities for additional data integration.
- Predict a competitor's upcoming events through historical ad analysis.
Financial and Legal
- Obtain proof of performance to monitor trade fund investment and prepare for meetings and annual line reviews.
- Manage Minimum Advertised Pricing (MAP) agreements with retail partners.
- Monitor proper branding and logo usage.
- Provide historical advertisement archive for issue resolution.
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