A Picture is Worth a Thousand Words HUNDRED THOUSAND Dollars

When a national retailer invoiced a major brand of digital cameras for featuring three cameras in one ad, something didn't seem right - one of the models was not normally promoted with the other two.

One visit to Market Track's Web-based online reporting tool and image library cleared up the mystery. On the date in question, only two, not three cameras had been featured.

Because Market Track keeps an extensive online print advertising archive with years of historical information, it was easy to find the digital image of the exact ad, e-mail it to the retailer and claim the $107,000 credit – substantially proving the value of the investment in Market Track's services in just one instance.