The various applications of Market Track’s services help retailers make proactive decisions based on fact, not intuition.
Advertising and Marketing
- Estimate market and category ad spending through monitoring of competitive ad schedules, drop dates, page counts and page devotion by category.
- Replace the ad "war room" with a historical, searchable competitive ad image library.
- Reference historical information to plan upcoming promotions.
- Perform ROI analysis at the space, price point, brand and product level.
- Maximize return on advertising investment through effective price and product selection.
Merchandising
- Review pages allocated by department and product category to understand advertising and merchandising opportunities.
- Benchmark a competitor's key advertised products.
- Forecast competitive promotions by reviewing industry trends.
- Evaluate product selection and price points for key merchandise categories on a regular basis.
- Integrate data for comprehensive sales lift analysis.
Financial and Legal
- Provide your vendor community with automated proof of performance to maximize trade fund allowances and prepare for annual line reviews.
- Access item-level promotional data to understand competitive pricing and the related impact on an item's performance as well as monitor adherence to price guidelines.
- Maintain competitive price points to preserve profitability.
Request a Web Demonstration Today
|
