Cereal marketers recognize the need to provide value to their retail partners if they expect to earn the shelf space necessary to generate their target volumes.
That’s why one cereal manufacturer relies on Market Track to deliver the category and promotional pricing information quickly and easily, with a huge added benefit—their retailers to them as category captains for the most accurate and timely information they can get.
When category captains use reports and digital images of competitive activity to justify additional facings for specific products, they also provide the valuable service of educating the retailer about its own markets.
Being able to deliver reliable, accurate information has helped this marketer achieve its major objective—add a valuable service that builds a trusting and profitable relationship.
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Perishables branded products like orange juice face constant competitive pressure from both local and national marketers, as well as from the calendar.
That’s why Market Track is critically important in helping a major brand monitor competitive advertising activity, particular super—low pricing activity that requires a quick response to avoid date concerns.
Market Track automatically delivers “alert” reports on current competitive advertising across markets and regions by size and variety.
This way, emerging trends and successful niche products are quickly spotted—in time for proactive distribution shifts and effective temporary markdowns.
For fresh data you can slice any way you want, click here for an online demo.
Everybody talks about the weather, but at Market Track, a major lawn equipment manufacturer is doing something about it.
The retailer market is influenced by weather year—to—year and week-to-week. By analyzing historical advertising trends, this manufacturer is able to advise their retailer partners on the timing of effective advertising programs. And by observing actual sales trends week—by—week, they are able to propose adjustments that positions ads for maximum impact.
The immediate benefit: respond to current conditions to have correct products in the correct markets.
The long-term benefit: craft long—term advertising strategies that pay off, year after year.
How can Market Track help you mow down the competition? Click here for an online demo.