A manufacturer of health & beauty products felt they had the in—house capability they needed to track all competitive activity.
But when Market Track notified them of a key competitor’s new product introduction in several markets they missed, they took a second look and realized that they would need to double their support staff to keep up with the competitive monitoring workload.
Now they rely on special “alerts” whenever Market Track spots new product introductions or unexpected competitive activity.
And that’s not all. Market Track also reports on FSI coupon activity, providing complete analysis of competitive marketing strategies.
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Educating retailers about your products and how to promote them best is a full time job for anybody. If you have to spend excess hours collecting tear sheets and ad inserts, it also becomes a tedious job.
That’s why a major adhesives manufacturer relies on Market Track for ad images of their products on a weekly basis. These images allow the manufacturer to notify retailers of improper images or logo usage as well as educate them on product compatibility issues.
It’s like having a full time marketing assistant who handles all the paperwork.
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A top retailer continued to find their pricing on key promotional items being topped by various competitors. One week it would be competitor A, the next competitor B.
Using Market Track’s Advanced Analytics tools the Merchandisers at the retailer were able to identify the low price offered on all their planned purchases targeted for promotion
Now the retailer rarely finds that something they decide to go big on for key event periods gets trumped by a competitor.
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