It all starts with the data. High-quality data, in turn, requires
appropriate geographic coverage and deep granularity of the meta data.
The market is becoming more competitive, more targeted and more complex.
If you don’t have a robust and comprehensive coverage panel, you may
miss competitive moves and ideas being tested in select markets.
To accomplish this, Market Track covers 1500 retailers in more than
200 geographic markets. In addition to all major print sources, online
and opt-in e-mails are also being tracked for most major retailers.
To ensure you keep abreast of market dynamics, analysis must be
compiled with the right meta data to uncover important trends. This
includes various pricing and offer fields, pack sizes, related
promotional offers, granular detail descriptions, etc. This data must
also be configured to align with your category and product hierarchies
for effective alignment to POS and other important information.
Markets continue to evolve and change their promotional patterns as
demographics shift. One such emerging trend is the Hispanic consumer.
With the ever increasing competitive landscape, the need to understand
this segment has clearly increased. Market Track provides ad tracking of
Hispanic-targeted promotions to keep clients abreast of the unique
promotions targeting this growing shopper segment.
At Market Track, we stand behind our data. We focus on quality
assurance, timely collection of the promotional mediums and effective
data structure. You need the information to be accurate, timely and
useable with other data sources.
Welcome to the next level of market intelligence.
FeatureVision®
Market Track's proprietary Web-based SaaS
promotional and competitive analysis tool is an intuitive application
with a vast array of report formats that places this essential
information at your fingertips.
FeatureVision® enables users to access the Market Track database to
search by category, brand, price range, retailer, market, date or a
number of other meta data tags. While powerful in its scope,
FeatureVision® is elegant in simplicity with role-based, one-click
reporting.
The application also includes a digital ad-image archive database
with specific report formats, accessible directly from the Home page, or
via hyperlinks embedded in product detail and summary reports. All of
the data and images in FeatureVision® are only one click away from being
downloaded to Excel, PowerPoint, Word or PDF. Market Track's databases
are updated daily with the most recent pricing and promotional
information.
Our comprehensive report offerings are easily customized to a user's
individual category, geography and retailer of interest, and enable over
1,500 options to display share of voice, ad schedules, trending,
detailed pricing, retailer comparisons and market versions. Any of these
reports can be set up as subscriptions and automatically e-mailed to
desired recipients. No other company provides the resources to
comprehensively track promotional activity so thoroughly or so easily.
For a demo of FeatureVision®, click here.
